EDŌ, Latin verb for “I eat” or “consume”, is a streetwear brand with an amusing vintage aesthetic that celebrates food, diversity, and culture. It's a brand that people can wear with pride, start conversations, or wear simply because of the aesthetic.
The goal is to allow people to experience cuisine they haven't tried before as well as creating conversations about one's culture. The launch was done through a social media campaign, where friends from differing nationalities were photographed and posed with different food and drink from their own nation or from a different culture. Stories from their past and present are shared, as well as their photo shoots through social media, creating their own unique stories to share to a wider community. Here's a small preview below. View the whole project on Instagram:
